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The ‘grindset’ is back in vogue for start-ups – with a health twist

The ‘grindset’ is back in vogue for start-ups – with a health twist

Start-up bosses no longer just enthuse about working innumerable hours – now they recommend an ice bath after the innumerable hours.

Nick BonyhadyTechnology writer

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Adam Miller and Sachin Shah, two Sydney start-up podcast founders, are staring at their computers as they work.

“Do it sad. Do it angry. Do it heartbroken,” the voiceover on the video intones, portraying the pair’s dedication to work as an almost spiritual pursuit.

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Nick Bonyhady
Nick BonyhadyTechnology writerNick Bonyhady is a technology writer for the Australian Financial Review, based in Sydney. He is a former technology editor, industrial relations and politics reporter at the Sydney Morning Herald and Age. Connect with Nick on Twitter. Email Nick at nick.bonyhady@afr.com

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Original URL: https://www.afr.com/technology/the-grindset-is-back-in-vogue-for-start-ups-with-a-health-twist-20240626-p5joxy