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Sonia Haque-Vatcher

The age of AI has dawned – and so has ‘AI-washing’

Already, we’re noticing a disparity between firms that claim to have artificial intelligence features and those that can genuinely showcase tangible AI-driven results with complete transparency.

Sonia Haque-VatcherTech risk expert

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This year, 2024, has undoubtedly been the Year of AI. It was the year in which the term “AI” – broadly understood to be the technology that allows for the simulation of human learning and problem solving – was heard everywhere. And it was the year in which the market saw an unprecedented increase in the adoption of artificial intelligence.

From asking AI to write a piece of content in literally a second, to getting it to sift through thousands of documents for the right answer in a nanosecond, artificial intelligence and its subsets – machine learning, generative AI and quantum computing – are here to stay.

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Sonia Haque-Vatcher is the lead Australian partner of Ashurst Risk Advisory’s Data & Analytics practice

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    Original URL: https://www.afr.com/technology/the-age-of-ai-has-dawned-and-so-has-ai-washing-20241217-p5kyxh