When Ben Tattersfield moved to the Gold Coast a decade ago on a whim with his young family, he took a job as a bike shop mechanic then worked his way up the marketing ranks for the region’s annual schoolies festival.
Ready for his next challenge, Tattersfield turned entrepreneur, deciding to take on an unusual task: building the world’s first “smart” cricket ball.
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Natasha Gillezeau is a journalist for The Australian Financial Review based in the Sydney office. Connect with Natasha on Twitter.
