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‘Zuckering’ and ‘roach motels’: Why shoppers need more protection

Tom Burton

Dubious “dark pattern” web techniques are deceiving and exploiting consumers, driving calls to stop unfair practices by e-commerce and other digital platform operators.

A 2020 data and technology survey by the Consumer Policy and Research Centre (CPRC) found Australian consumers consider many online data collection and web trading practices “deeply unfair”.

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Tom Burton has held senior editorial and publishing roles with The Mandarin, The Sydney Morning Herald and as Canberra bureau chief for The Australian Financial Review. He has won three Walkley awards. Connect with Tom on Twitter. Email Tom at tom.burton@afr.com

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    Original URL: https://www.afr.com/technology/privacy-zuckering-and-roach-motels-drive-calls-for-digital-protection-20210318-p57brg