The CEO of software solutions company Infomedia, Jens Monsees, has closed the door on tyre-kickers, pledging that this year will be focused on reshaping the business into a data-driven software company.

The company makes software solutions for automotive parts and service providers, including a parts selling platform, a car servicing selling platform that lets dealerships offer online appointment booking, repair quoting and vehicle inspections, and a data and insights platform that provides predictive marketing and dealer performance improvement programs.