Almost no one clicks on a link in an AI-generated Google search result, a new study has found, confirming one of the news industry’s biggest fears and directly contradicting what Google has been saying about its new AI overviews.
In a month-long survey of 900 American adults and almost 69,000 Google searches, a US think tank called Pew Research Centre found users only clicked a link inside Google’s AI summary result once in every 100 times it appeared.
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clarification —
An earlier version of this story referred to 26 million bots accessing a site. This has been clarified as 900,000.
Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
