Direct-to-consumer funeral disruptor Bare is the latest death tech start-up to defy the tech market slowdown, banking $10 million from institutional investors Perennial Partners and Ord Minnett Private Capital.

Founded in late 2019 by Cale Donovan and Sam McConkey, the company started out offering cremation services, which could also be prepaid. It has since expanded into a full suite of death products, including memorial packages, digital wills and probate services, and grief support.