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Founders collect $20m from sale of flower delivery start-up

Jessica SierNorth Asia correspondent

Apr 26, 2022 – 5.00am

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Flower delivery service LVLY has been acquired by south-east Asian-based Limitless Technology for $35 million, a deal in which Melbourne-based founders Hannah Spilva and Verity Tuck will take in a combined $20 million.

The prolonged lockdowns in eastern Australia over the past two years led to soaring growth in LVLY’s same-day flower delivery business, and its recognisable brand and network of warehouses and logistics carriers caught the eye of Limitless Technology.

Jessica Sier is the North Asia Correspondent for The Australian Financial Review. She is based in Tokyo, Japan. Jessica has previously written on technology, global capital markets and economics.