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Forget retail, Kogan says he’s now running a tech company

Paul Smith
Paul SmithTechnology editor

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Key Points

  • Why it matters: Kogan’s platform revenue exceeded its retail business for the first time.
  • Ruslan Kogan wants the business valued like a software stock.
  • Kogan reported an annual loss of $25.4 million.

Ruslan Kogan says investors should start valuing Kogan.com like a software stock and not as the eponymous online retailer known for its cheap gadgets and tech accessories.

Ruslan Kogan says his company has passed a significant milestone in terms of its non-retail earnings. Eamon Gallagher

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Paul Smith edits the technology coverage and has been a leading writer on the sector for 20 years. He covers big tech, business use of tech, the fast-growing Australian tech industry and start-ups, telecommunications and national innovation policy. Connect with Paul on Twitter. Email Paul at psmith@afr.com

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    Original URL: https://www.afr.com/technology/forget-retail-kogan-says-he-s-now-running-a-tech-company-20230816-p5dx1a