EY looks to Microsoft as consultants seek AI sales edge
Consulting firm EY is giving all client-facing employees access to Microsoft’s AI-powered sales software in a global deal that it hopes will give it an advantage in the race to win tech-related advisory and software installation contracts.
EY’s local staff, including senior managers, business development and support roles, will be provided with access to Microsoft’s Dynamics 365 Sales and Copilot for Sales, which uses generative AI to help prepare for meetings and provide suggestions for client communications, based on past interactions and industry insights.
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