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'Build-your-own Afterpay' banks $6m as retailers sign up

Yolanda Redrup
Yolanda RedrupRich List Editor

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A start-up that has developed a white-labelled buy now, pay later platform to let retailers offer their own Afterpay-style credit has raised $6 million from a range of high-net-worth investors.

Limepay has signed up 40 mid-tier retailers and now has bigger businesses in its sights after banking the funding from backers including Accor regional chief executive Michael Issenberg and Telstra Group executive Michael Ebeid.

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Yolanda Redrup is the editor of the AFR Rich List. She previously reported on technology, healthcare and Street Talk. Connect with Yolanda on Twitter. Email Yolanda at yolanda.redrup@afr.com

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    Original URL: https://www.afr.com/technology/build-your-own-afterpay-banks-6m-as-retailers-sign-up-20200506-p54qfz