As the world locked down for COVID-19, it stood to reason that the band of video gamers, who were already making good money from staying home playing, would be on to a good thing with a house-bound audience.
Some of the world’s biggest so-called influencers, in the gaming realm are based in Australia, churning out video content for millions of global viewers on Google’s YouTube and Amazon’s Twitch platform, and they have seen their popularity boom during lockdown.