Opinion
AI now has a key to Spotify’s songwriting fortress
It’s impossible to predict what sanctioning AI’s access to a vast trove of recorded music will do to the music business. Finally, a test case of how businesses fearful of AI hope to co-opt it.
Lionel LaurentWhat kind of music will Spotify’s suggestion algorithms serve its millions of subscribers on a rainy Sunday afternoon: A Lana Del Rey ballad, or machine-generated ambient noise? Well, eventually, maybe a combination of the two.
In a new twist in the music streaming wars that’s seen record labels fight the encroachment of artificial intelligence on pop stars’ turf, Universal Music Group on Tuesday announced it would partner with Berlin-based artificial intelligence start-up Endel to craft soundscapes designed as background listening for activities such as sleep, relaxation or increased focus.
Bloomberg Opinion
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