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Adir Shiffman

Adore Beauty acquisition is a great deal … for the other company

Adore Beauty’s $25m purchase of Aussie brand Ikou doesn’t come cheap, and poses questions about whether it has overpaid, and used too much of its cash.

Adir ShiffmanColumnist

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Adore Beauty’s purchase of Australian beauty brand Ikou looks like the right type of acquisition. But it will drain most of Adore’s cash and comes right in the middle of a CEO search.

The stock dropped 6 per cent following the announcement last Friday, as investors presumably asked themselves not just whether this is the right deal, but whether the timing is right for any deal?

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Adir Shiffman is executive chairman of Catapult Sports and a serial investor and entrepreneur. Connect with Adir on Twitter.

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    Original URL: https://www.afr.com/technology/adore-beauty-acquisition-is-a-great-deal-for-the-other-company-20240630-p5jpz5