Opinion
Adore Beauty acquisition is a great deal … for the other company
Adore Beauty’s $25m purchase of Aussie brand Ikou doesn’t come cheap, and poses questions about whether it has overpaid, and used too much of its cash.
Adir ShiffmanColumnistAdore Beauty’s purchase of Australian beauty brand Ikou looks like the right type of acquisition. But it will drain most of Adore’s cash and comes right in the middle of a CEO search.
The stock dropped 6 per cent following the announcement last Friday, as investors presumably asked themselves not just whether this is the right deal, but whether the timing is right for any deal?
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