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A pivot from retail to aged care helped this start-up raise $10m

Yolanda Redrup
Yolanda RedrupRich List Editor

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The company behind in-store emoji-based customer experience surveys has successfully raised $10 million from leading investors and entrepreneurs, after adapting its platform to be used for compliance in healthcare.

Zipline.io, previously called RateIt, was founded by former Microsoft regional director Michael Momsen in 2016 as a tool for retailers and hospitality businesses to measure customer experience.

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Yolanda Redrup is the editor of the AFR Rich List. She previously reported on technology, healthcare and Street Talk. Connect with Yolanda on Twitter. Email Yolanda at yolanda.redrup@afr.com

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    Original URL: https://www.afr.com/technology/a-pivot-from-retail-to-aged-care-helped-this-start-up-raise-10m-20221214-p5c6e7