Street Talk

Lamborghini man Adrian Portelli places promotions biz on the market

Sarah Thompson, Kanika Sood and Emma Rapaport

May 3, 2023 – 5.03pm

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Here’s a deal to rev up a dull market. LMCT+ Group, the promotions and giveaway business run by Melbourne social media identity Adrian Portelli, is up for sale and has told potential buyers it’s making a jaw-dropping $50 million at the earnings line.

Portelli’s online showcase is full of Lamborghinis, yachts and luxury apartments. But behind the flashy lifestyle, there’s an entrepreneur who appears to be running a wildly successful business with revenues of some $60 million a year.

Sarah Thompson has co-edited Street Talk since 2009, specialising in private equity, investment banking, M&A and equity capital markets stories. Prior to that, she spent 10 years in London as a markets and M&A reporter at Bloomberg and Dow Jones.

Kanika Sood is a journalist based in Sydney who writes for the Street Talk column.

Emma Rapaport is a co-editor of the Street Talk column. Prior to that, she was a markets reporter at The Australian Financial Review.