Flight Centre founder and chief executive Graham “Skroo” Turner famously keeps a chart on his office wall that he calls the “Turner Index”, which tracks how the travel giant helped to bring down airfares over four decades. Matt Turner followed in his father’s footsteps, founding 99 Bikes, opening more than 60 stores and promising the biggest brands at the best price.

But the women of this entrepreneurial family – Jude and Jo Turner – have a different approach to business. The companies they’ve built are founded on the belief that people will pay for quality. “Flight Centre competes very heavily and very well on price, but [our businesses] are different,” says Jo, 40, who started cult activewear brand LNDR in 2015 with two friends. Its signature black leggings sell for $168.