Another year, another opening of the social calendar. And Australia’s movers and shakers are lucky enough to do it in style, enjoying one of the true spectacles of global sport.

The eyes of the world were trained on court, naturally, where reigning champion Aryna Sabalenka was denied a hat-trick at the Australian Open Women’s Final by American underdog Madison Keys. But someone has to keep an eye on the sponsor stands, where another changing of the guard was taking place.