Another year, another opening of the social calendar. And Australia’s movers and shakers are lucky enough to do it in style, enjoying one of the true spectacles of global sport.
The eyes of the world were trained on court, naturally, where reigning champion Aryna Sabalenka was denied a hat-trick at the Australian Open Women’s Final by American underdog Madison Keys. But someone has to keep an eye on the sponsor stands, where another changing of the guard was taking place.
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correction —
An earlier version of this article stated that Graham Bradley was the chairman of Virgin Australia. This is no longer the case. Also, a draft version of this story was briefly published due to a digital production error.
Myriam Robin is a senior writer based in the Melbourne newsroom. She has previously been a Rear Window columnist and editor, and before that reported on financial markets and media. Connect with Myriam on Twitter. Email Myriam at myriam.robin@afr.com
Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com
