In 2005, tech blogger Mike Masnick came up with the concept of “The Streisand Effect”.
He was riffing off an incident that happened in the early internet, whereby Barbra Streisand tried to get a photo of her house removed online. Her lawsuit against an environmentalist photographer backfired, drawing online hordes to gawk at her massive coastal home.
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Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
