This week Channel 10’s The Project devoted a lengthy segment to the anti-misogyny campaigners Mad F---ing Witches. MFW gets its name from an errant text that Peter Dutton sent News Corp journalist Samantha Maiden, calling her the slur back in 2016.

It has since built an organisation whose purpose is to attack male media shock jocks. It’s become devastatingly effective: The group’s volunteers and part-time workers figured out that the way to hurt these men was to go after advertisers. MFW operatives listen to the radio show, log the companies that advertise on them, name them online, then call on consumers to boycott them.