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Mark Di Stefano

How to buy a masthead and influence people

Mark Di StefanoColumnist
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Last month, iconic US magazine company Forbes, best known for putting round numbers on the world’s wealthiest people, went up for sale after plans to go public during SPAC-mania fell apart.

Forbes’ owners are now searching for a buyer in a magazine market that’s been structurally upended by Instagram, LinkedIn and now TikTok.

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Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
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    Original URL: https://www.afr.com/rear-window/how-to-buy-a-masthead-and-influence-people-20220921-p5bjs7