Optus CEO Kelly Bayer Rosmarin remains hard up for public allies. Anyone with a sense of self-preservation is steering clear of the executive, who’s now overseen two massive screw-ups in just 13 months.
Enter friend-of-the-columnGerry Harvey. The retail billionaire launched a surprise public campaign this week, his version of “helping” being to blanket the airwaves with ads imploring Aussies to stand by Optus.
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Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
