Rear Window

Cettire’s Dean Mintz rewards the faithful

Not much is known about reclusive Cettire founder Dean Mintz. But it’s clear the man reads his reviews.

Myriam RobinSenior writer

Sep 4, 2024 – 5.27pm

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Not much is known about reclusive Cettire founder Dean Mintz. But it’s clear the man reads his reviews.

This week, he bought back some 11 million shares in the luxury reseller he founded. He did so through the broker that more than any other has kept the faith through media scrutiny, downgrades, the release of unaudited accounts, and one of the oddest results briefings we’ve ever heard.

correction —

An earlier version of this piece understated how much of Evans & Partners’ trading came from Dean Mintz - it has been amended.

Myriam Robin is a senior writer based in the Melbourne newsroom. She has previously been a Rear Window columnist and editor, and before that reported on financial markets and media.