Like Grand Slam tennis, the biggest challenge the Olympics faces is to attract people who may not even care for the sports themselves. But that needs space.
Oscar Piastri posed for selfies with surprised fans. Not far from the Formula 1 driver, a DJ under a large screen spun tunes, while people laughed over padel and Pop tennis, threw hoops and lined up to shop at the Mecca pop-up store.
It didn’t look like the Australian Open. But the activity on Friday evening in Topcourt – a zone created for the first time this year to attract a Gen Z audience – was very much part of the grand slam tennis event.
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Michael Bleby covers commercial and residential property, with a focus on housing and finance, construction, design & architecture. He also dabbles in the business of sport. Michael is based in Melbourne. Connect with Michael on Twitter. Email Michael at mbleby@afr.com
