New York City is full of distinct neighbourhoods, many competing for charm, hipness, quality of life and a good work-life balance. As a newcomer, and one that many city dwellers still haven’t heard of, Hudson Square is trying to create an identity separate from its culturally vibrant neighbours – SoHo to the east, the West Village to the north, TriBeCa to the south – that have long had kerb appeal for businesses and new residents alike.

Bordered by some of the city’s most valued public spaces to the west – the Hudson River and Hudson River Park – the neighbourhood was once a gritty industrial area that had been the epicentre of the printing industry in the early 1900s.