Last Saturday night in Melbourne, at the same time as the Victorian Liberals were getting thrashed in the state election – their third defeat in a row and their fifth loss from the last six elections – Canadian psychologist Jordan Peterson was speaking at an event almost literally across the road from Liberal headquarters.

One of the many reasons the Liberals lost is because of their lack of appeal to voters under 40, especially Generation Z (those under 25). As political consultants Redbridge Group have perceptively identified, under-40s are now 36 per cent of Victorian voters. Ten years ago, that share was 18 per cent.