Kevin 07 creator Neil Lawrence dead
Neil Lawrence, the advertising executive who achieved what many thought impossible by getting Kevin Rudd into office, was remembered on Wednesday as one of Australia's great creative minds, a larrikin, and "a deep thinker in an industry often accused of shallowness".
Politicians and business people paid tribute to the 61-year-old architect of the "Kevin 07" campaign, after he died in a diving accident in the Maldives where he was on holiday with his son.
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