Small business operators face a potential ambush by online competitors due to low awareness of Australia’s new shortened internet domain names, prompting Ombudsman Bruce Billson to call for urgent action.
Registry service auDA is offering .au direct domain names for individuals and businesses with a verified connection to Australia. Priority access for holders of existing .com.au domain names will end on September 21, allowing rivals to snap up the shorter registration.
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Tom McIlroy is the Financial Review’s Canberra bureau chief based in the press gallery at Parliament House. He was previously the AFR’s political correspondent. Connect with Tom on Twitter. Email Tom at thomas.mcilroy@afr.com
