Jay Topping has no idea who he’s going to vote for. The video game designer has just moved to the Sunshine Coast in Queensland from Surry Hills in inner Sydney. Like other post-COVID professionals, he has embraced remote work for lifestyle and affordability reasons.
Topping is part of an interstate migration wave that is reshaping large parts of south-east Queensland and causing headaches for Labor strategists desperate to understand voter mindsets, in order to pull off an upset victory in the October 26 state election.