Advertising services group Adcorp has bucked the woeful advertising market to produce a strong first half, with the stock touted as an alternative for exposure to an upswing in the print media advertising market.

The company, which was started in 1981 and listed in November 1999, posted a revenue rise of 30 per cent to $80.4 million in the six months to December 31, with net profit up 52per cent to $2.32 million. Earnings per share rose 44 per cent to 3.92¢.