Opinion
How you can untangle funds management marketing
Beware of false or misleading comparisons, deceptive performance data and media 'soft sells' when considering investment products.
Arian NeironContributorOpen up a newspaper, your tablet, or glossy financial-focused magazine in Australia and you’ll often see a litany of advertisements and articles from fund managers promoting their skill in building and preserving your wealth.
Advertising and promotion plays an important role in the funds management industry and there are standards that promoters must adhere to.
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