Opposition Leader Peter Dutton is urging Coalition MPs and candidates to ramp up their production of viral videos for sharing on TikTok in a bid to capture hard-to-reach voters, as the major parties prepare to spend heavily with Google and Meta in a high-stakes digital election campaign.

The Liberal leader will adopt the successful political playbooks of conservative New Zealand Prime Minister Christopher Luxon and US President Donald Trump, who surfed to victory after targeting key demographics with slick content on popular social media platforms.