Bernadette Fahey knew she was onto a good thing when a client wore one of her caps to and from the Pilates studio she owns, Body by Berner.
“The merch has been incredibly popular,” says Fahey. “It’s a marketing tool, yes, but the demand came from clients.” Like, for example, Rita Ora, who wore the Feel the Bern cap when she was spotted in Sydney recently.
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com
