This is how ‘boring’ Tim Cook transformed Apple

Tim Cook has led Apple through the pandemic, the US-China trade war and the big tech backlash. AP

Austin Carr and Mark Gurman

Feb 19, 2021 – 12.00am

Email LinkedIn Twitter Facebook

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Joe Biden had a question for Tim Cook: Why, the then-vice president wanted to know, couldn’t Apple make the iPhone in the US? It was January 2012, during President Barack Obama’s re-election campaign and three months after the death of Cook’s predecessor, Steve Jobs.

Biden was in Palo Alto, California, for a dinner meeting with Cook and a group of tech leaders that included Netflix chief executive Reed Hastings, Google executive chairman Eric Schmidt, and Facebook chief operating officer Sheryl Sandberg.

Bloomberg Businessweek