Burger King customers should order from McDonald’s, Taco Bell, and KFC to support employees and restaurants, the fast-food chain’s UK arm said on Monday.
Burger King UK published the tweet three days before England was to enter a second lockdown, with cafés, bars, and restaurants forced to end dine-in services. They will still be able to offer takeout.
Burger King often mocks its biggest rival, McDonald’s, in its marketing campaigns – but the tweet said that restaurants “employing thousands of staff really need your support”.
The industry body UK Hospitality has said that the hospitality sector “was hit hardest and first” during the first English lockdown and that it fears the second lockdown will be even worse.
Burger King has told its UK customers to order from McDonald’s, Taco Bell, and KFC to protect jobs in the food sector.
Britain is set to enter a second lockdown on Thursday, after the country’s COVID-19 cases surged last month. All dine-in services will have to shut until at least December 2, along with nonessential businesses, but restaurants and cafes can still offer takeout.
