Profits at Melbourne-based Moose Toys have fallen more than one-third since the peak of the Shopkins phenomenon passed, but a bet on buying figurine rights for hit online game Fortnite is one of billionaire owner MannyStul's hopes for another hot streak.
The grocery-based Shopkins figurines dreamt up at Moose's Cheltenham headquarters took the world by storm in 2015, making $US100 millions sales in North America that calendar year alone and growing revenue at Mr Stul's family-owned company to $256.1 million in 2015-16, up 60 per cent on the year before.
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Michael Bailey writes on arts and culture, and edits Weekend Fin. He is a former editor of the Financial Review Rich List. He is based in Sydney. Connect with Michael on Twitter. Email Michael at m.bailey@nine.com.au
