Lippy Lips, Taco Terrie, Missy Pressy, Cheeky Cherries and Kookie Cookie. These are the names of just a few of the hundreds of small plastic figurines loved by millions of girls aged four to 11 around the world. They are figurines that have made Melbourne entrepreneur Manny Stul an extremely successful – and very, very wealthy – man.

Shopkins is a global phenomenon that has Stul and his Moose Enterprises toy business taking on the biggest names in the toy world – and beating them. All from a quirky warehouse in an otherwise humble industrial estate in suburban Melbourne.