Veganism, the plant-based diet which shuns meat and dairy, is having its time in the sun. Since 2008, there has been a 350 per cent increase in the number of self-described vegans in the UK alone.

Although there are limited stats on veganism, a 2016 Roy Morgan poll found 2.1 million Australians (11.2 per cent of the population) followed a vegetarian diet, up from 1.7 million (or 9.7 per cent) in 2012. Where this motivation stems from is varied, but includes concerns about animal welfare, worries about the environment and religious reasons.