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Byron comes of age with billionaires, blockbusters and a COVID-19 bump

Byron comes of age with billionaires, blockbusters and a COVID-19 bump

Its magnetic energy and beauty have long made it a utopia for many. But now that the film industry has moved in, Byron Bay is growing up fast.

Byron Bay business owner Emma Lane: "There’s an old community here who will test your authenticity. It took years for us to prove we were a family who wanted to give back." Paul Harris

It's 10.30 on a Saturday morning in October and a Porsche Macan, a Mercedes GLE and a mud-splattered Range Rover Vogue follow each other down a pine tree-lined gravel driveway. They park and the occupants emerge, sizing up their competition in the process.

Among them, a psychotherapist from Bondi; a Mosman interior decorator there on behalf of her Paddington-based daughter, and a retired couple from Newcastle. The latter might appear unassuming, but dismiss them at your peril.

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Eugenie Kelly
Eugenie KellyContributorEugenie Kelly writes on fashion, interiors, the arts, style and travel, and edits Life & Leisure's Spend pages. She was previously editor-in-chief of Harper’s Bazaar Australia.

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Original URL: https://www.afr.com/life-and-luxury/travel/byron-comes-of-age-with-billionaires-blockbusters-and-a-covid-19-bump-20201109-p56cur