AI travel influencers are here. Human travellers hate them

They are very easy to mistake for people, some even have family trees. The ranks of virtual ambassadors are growing in the tourism industry.

Germany’s tourism board launched Emma, part travel influencer and part AI chatbot, on October 17. Instagram

Natalie B. Compton

Nov 21, 2024 – 5.00am

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Aitana jumps off a yacht in Ibiza. Ester gets cozy on a private jet. Nyah poses in Santorini. They’re the smiling platonic ideal of the travel influencer: young, attractive, posting from exotic locales. But something’s off in these Instagram posts, and it’s not a heavy filter.

None of the women are human. They are images generated by artificial intelligence.

Washington Post