Why this vegetarian entrepreneur is eating meat again

Michael Fox says the demise of his first start-up, Shoes of Prey, was like “ripping a Band-Aid off slowly”. For his second act, he’s into sustainable food.

Michael Fox has swapped an idyllic life on the Sunshine Coast hinterland for New York as he builds his new venture, Fable Food Co. Ann-Sophie Fjelloe-Jensen

Jessica GardnerUnited States correspondent

Sep 19, 2025 – 11.49am

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ichael Fox agonised over uprooting his family from their idyllic home on Queensland’s Sunshine Coast to hustle after entrepreneurial dreams in New York. But as I arrive 10 minutes early for lunch on a crisp autumn day, he looks totally at ease.

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Jessica GardnerUnited States correspondentJessica Gardner is The Australian Financial Review’s United States correspondent. She was previously deputy editor - news.