Can this woman’s prestige perfume really change your energy?
Australian stylist Yasmin Sewell built her career in London, discovering new designers and redefining what it is to be cool. Now she’s turning to scents.
Yasmin Sewell knew something was wrong when she sprayed a sample of her trial fragrance on her wrist, held it up to her nose and smelled … nothing.
“I knew then,” she said. “COVID-19! In the middle of trying to launch a brand in a pandemic … how do you create a perfume brand when you have no sense of smell?”
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