The week used to be about celebrating Australian fashion, but these days, it’s a carefully calibrated exercise that has to provide return on investment.
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Anna Hoang heads into her third consecutive Australian Fashion Week under no illusions that the industry’s annual showcase will deliver instant business success.
“I used to think that you’d do a show at Fashion Week and a major department store would discover you and you’ll be super successful,” Ms Hoang, the creative director and owner of the Anna Quan label said. “It doesn’t happen like that.”
Fetching latest articles
Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/why-fashion-week-is-still-important-20240509-p5izs8