From pigeons to palm-sized, cute and quirky bags are having a moment. Maybe it’s because you’re ready to play with fashion again. From the upcoming June magazine – the Rich List issue – out on May 26.
Fashion loves a contradiction, and so, of course, as we submerge ourselves in this era of quiet luxury, clad in Max Mara camel coats and Loro Piana loafers, it stands to reason that we’re also indulging in complete nonsense. Enter the novelty bag.
There was a bag at New York Fashion Week in February that became an entirely unexpected viral hit. It retailed for $US40 ($60) and it wasn’t from a well-known designer. Actually, it was sold by American fast-food chain Panera. The “baguette” bag – possibly to be confused with Fendi’s Baguette – was released to promote the company’s new toasted sandwiches.
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com
