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The secret to Zimmermann’s 31-year success? Staying in its lane

Most business leaders speak of pivoting and adapting, but for Zimmermann, sticking to what works, well, works.

Lauren Sams

After three decades in business, most entrepreneurs would speak of the need to pivot and adapt, but for Nicky Zimmermann, sticking to what works, well, works.

Zimmermann and her sister, Simone, have found 31 years of success with a hyper-feminine, maximalist approach to fashion.

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Lauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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    Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/the-secret-to-zimmermann-s-31-year-success-staying-in-its-lane-20220606-p5arex