The resale market is worth $40 billion and fashion brands want in

AirRobe wants to make the circular economy accessible to consumers and brands. A new program allows customers to sell everything they’ve ever bought.

Lauren SamsFashion editor

Apr 13, 2023 – 3.04pm

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Australian fashion start-up AirRobe will on Friday launch a new program to keep used clothing out of landfill, partnering with 10 Australian retailers to allow customers to access past purchase information and add items to a virtual “robe” for resale or rental.

AirRobe allows users to store details of their purchases, including images and detailed descriptions of the items, at the point of sale. The new feature, launched with partners including P E Nation, Viktoria & Woods and Mode Sportif, allows consumers to access their past purchase data as well.

Lauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more.