In June, Eva Maguire posted a video to TikTok of her putting star-shaped pimple patches on her face. First, she stuck them to a few blemishes on her cheeks and forehead. Then she applied two more on the outer corner of each eye, dabbing silver eyeshadow on those and her eyelids. The overall effect turned her complexion into a glittery galaxy.

“Acne should never stop you from slaying,” she wrote in the caption, tagging Starface World, the company that makes the patches. Within two days the video had more than 100,000 views. It hit more than a million a little over a month later. “I love the way you incorporate it into your makeup so it’s intentional,” one person commented. “Living for this look,” wrote another.

Bloomberg Businessweek