How Max Mara’s creative chief Trojan-horsed feminism into fashion
The Italian label turns 70 this year and Ian Griffiths has been there for almost half of its life. No wonder he says he knows the woman he designs for. From our Fashion issue, out on August 27.
A look from the 70th anniversary autumn-winter collection.
In fashion – as in all parts of life – it is almost always the squeaky wheel that gets the oil. The labels with the most outlandish, egotistical designers, or the most boundary-pushing, eye-popping designs tend to get the lion’s share of attention.
Of course, the thing about those fashion brands and designers that scream rather than whisper is that they burn very brightly, and often flame out. The industry is riddled with tales of big egos, big money and big problems. But what if there was a brand that ran counter to all of that? A house that was known not for its bombastic personalities but for its commitment to making pieces that don’t so much defy trends as politely ignore them?
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com
