In fashion – as in all parts of life – it is almost always the squeaky wheel that gets the oil. The labels with the most outlandish, egotistical designers, or the most boundary-pushing, eye-popping designs tend to get the lion’s share of attention.

Of course, the thing about those fashion brands and designers that scream rather than whisper is that they burn very brightly, and often flame out. The industry is riddled with tales of big egos, big money and big problems. But what if there was a brand that ran counter to all of that? A house that was known not for its bombastic personalities but for its commitment to making pieces that don’t so much defy trends as politely ignore them?