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How LeBron, Serena and Arnie got that big luxury watch onto your wrist

How LeBron, Serena and Arnie got that big luxury watch onto your wrist

More than 200 versions, all too big and too bold but what a success – the Royal Oak Offshore celebrates 30 years. From the upcoming August issue – plus Watch special – out on July 28.

Bani McSpeddenWatch editor

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If Audemars Piguet’s Royal Oak Offshore was one of the very first outsized watches to gain a following, you can thank some of the outsized characters who adopted it. We’re talking Arnold, Serena, Jay-Z, LeBron, Shaquille and a host of sporting hotshots who strapped on a watch deemed too daunting to be decent by classicists.

While today you’ll join a waiting list to get an Offshore onto your wrist, this was a watch that began life as an idea and had a stumbling start; there was uncertainty even at AP’s famed Le Brassus Swiss headquarters as to its very viability. The year was 1989 and a German dealer, Dierk Wettengel, had suggested a model for the 1990s inspired by offshore power boat racing. Wettengel saw an opportunity to cater to the young and rich aquatic set.

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Bani McSpedden
Bani McSpeddenWatch editorBani McSpedden is watch editor of The Australian Financial Review. Connect with Bani on Twitter. Email Bani at bani@bigpond.com.au

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/how-lebron-serena-and-arnie-got-that-big-luxury-watch-onto-your-wrist-20230620-p5dhzo