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How fashion and beauty are cashing in on the Olympics

Lauren Sams
Lauren SamsFashion editor

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In a little under a month, all eyes will be on Paris as the opening ceremony of the Olympic Games unfolds. The show will include a celebration of French fashion, with more than 3000 one-off costumes from the likes of Louis Vuitton and Dior on show.

It’s all part of what is colloquially being called “the fashion Olympics” – a nod to both the location and one of the event’s key sponsors, LVMH, owner of brands such as Louis Vuitton, Dior, Givenchy, Stella McCartney and more.

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Lauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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    Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/how-fashion-and-beauty-are-cashing-in-on-the-olympics-20240627-p5jp8d